Digital Marketing

From the local small, family run business to multi-national conglomerates, an effective Digital Marketing Strategy is an essential part of doing business. Less and less do consumers and business customers turn to traditional methods of finding products and services. It is estimated that nearly 73% of the adult population in the United States has internet access. Of that, some studies show that more than 80% of all consumers who have internet access turn to their favorite search engine to find a vendor of a service or product rather than use a phone book or other method. In a VUI survey it was noted that even when referred by word-of-mouth, B2B consumers overwhelmingly turned to the internet to research the product or service first. Vitae Unum helps you to integrate effective Digital Marketing Practices into your ongoing traditional marketing and sales practices. We use the following to help you develop a winning plan: Social Media Marketing - Though not new in practice, marketing through Social Media has become a necessity for businesses to remain competitive. From developing an online "fan base" to creating a "viral following," Social Marketing is becoming increasingly necessary to a company's Public Relations strategy. Vitae Unum has the resources to help you manage and maintain a presence to help in your overall brand recognition.     SEO Practices - Search Engine Optimization, for many, is a riddle wrapped in an enigma. Many organizations spend valuable resources on an ever-moving target with questionable results. Simply put, what worked to improve your search engine ranking six months ago may produce less-than-favorable results today. Understanding why these changes take place is paramount in conserving your resources so your efforts are rewarded with greater, more quantifiable results.     SEM Strategies - Search Engine Marketing dollars spent annually are in the billions and rising! With little or no strategy in place, businesses large and small are throwing money into the digital abyss and reaping dismal results while those with a plan enjoy huge returns. Vitae Unum is adept at helping you build a strategy to creatively and cost effectively achieve results with your Search Engine Marketing efforts.     Digital or New Media Integration - Since the internet became a commercially viable avenue for business to be done, whether B2C or B2B, organizations have thrown money at the web with no plan on how to effectively integrate their online presence with brick and mortar practices. At the very core of our business, Vitae Unum has been built on merging the two practices into a more streamline way of doing business.     Online Lead Generation - We develop methods for you to continually capture the data you need to convert simple page views into leads. Online or Internet Strategy - Developing a plan is the first step to integration. Our team works with you to analyze your current practices to help educate, develop and streamline ongoing efforts. Web & Sales Integration - By utilizing digital media to deliver information at lightning speed shortens the sales process. A shorter and streamlined sales process equates to lower cost and higher margins. Contact a representative today to find out how we can help you create better Digital Marketing practices! Tel: (619) 501-9151